Yokohama Rubber Co. Ltd.'s new BluEarth AE-01 passenger tire has won the Good Design Award from the Japan Industrial Design Promotion Organization.
The eco-friendly BluEarth was introduced this past July. "Under the new BluEarth concept... Yokohama endeavors to be environmentally friendly through excellent fuel efficiency," say company officials.
This marks the third time that Yokohama has won the Good Design Award.
