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Alliance Tire adopts new name, logo

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Alliance Tire will promote its new name, the Alliance Tire Group (ATG), as well as its new corporate logo, at the upcoming Specialty Equipment Market Association (SEMA) Show.

The 2010 SEMA Show will take place Nov. 1-5 at the Las Vegas Convention Center in Las Vegas, Nev.

"The global stance of ATG reflects the company's worldwide manufacturing, marketing and sales base and forms a strong umbrella over the Alliance, Galaxy and Primex brands," says ATG CEO Yogesh Mahansaria.

"Alliance Tire has a heritage of technology and innovation spanning 60 years in the agriculture and forestry segments, while Galaxy and Primex have earned a similar reputation for innovation in the construction and OTR categories."

ATG has expanded its manufacturing, sales, distribution and service "footprints across the globe," he says. "With over 2,000 SKUs covering all major applications of the off-highway tire segment, ATG is poised to become a $500 million entity by the year 2012."

The company, which is based in Israel and has a North American office in Tennessee, builds tires at two factories, which together have a manufacturing capacity of 85,000 metric tons per year.

 

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