Vogue Tyre & Rubber Co. has hired Woodland Hills, Calif.-based JMPR Public Relations to be its PR agency of record.
JMPR's responsibilities will include raising Vogue's brand awareness, coordinating media events and other duties.
"Vogue Tyre has a great history behind it and a great line of products," says JMPR President Joseph Molina. "We're looking forward to making the most of this opportunity."