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Vogue Tyre names new agency of record

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Vogue Tyre & Rubber Co. has hired Woodland Hills, Calif.-based JMPR Public Relations to be its PR agency of record.

JMPR's responsibilities will include raising Vogue's brand awareness, coordinating media events and other duties.

"Vogue Tyre has a great history behind it and a great line of products," says JMPR President Joseph Molina. "We're looking forward to making the most of this opportunity."

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