Kumho Tire U.S.A. Inc. will sponsor the four-time national champion University of Texas (UT) Longhorns football program during the 2010 college football season. UT is the fourth team to sign with Kumho (see “Kumho adds teams to college football program”).
The sponsorship package includes video board and in-stadium LED signage at the state-of-the-art Darrell K. Royal-Texas Memorial Stadium, one of the largest stadiums in the nation. In addition, Kumho will place:
* a full-page ad in game day programs for all home games;
* Web banners on the University of Texas’s athletic Web site, www.texassports.com;
* a 15-foot by 20-foot interactive booth at the pre-game Fan Zone before all home games.
VIP hospitality at all home games for Kumho’s dealers and customers will be available.
“The Longhorns, like Kumho, exemplify performance, commitment, pride, and tradition,” says Armand Allaire, Kumho’s national vice president of sales. “The thousands of die-hard, burnt-orange-and-white clad fans are the same consumers we want on board as we expand our efforts in sports marketing.”
More information about the company and its products can be found at www.kumhotireusa.com.
