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Pirelli will raise tire prices for the third time

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Pirelli Tire North America will raise consumer tire prices in the United States effective Dec. 1, 2010.

The increase -- up up to 7% for all passenger and light truck tires -- is the company's third this year. Pirelli also raised consumer tire prices Jan. 1 (up to 4.5% on all passenger and light truck tires excluding its P4/P5 touring lines) and July 1 (4%).

Pirelli says the increase is "due to increasing raw material costs."

Pirelli is the third tire manufacturer to announce upcoming price increases as a result of escalating raw material costs. Goodyear Tire & Rubber Co. will raise its consumer tire prices up to 6% on Oct. 1.

Cooper Tire & Rubber Co. will raise consumer tire prices in North America as much as 6.5% effective Nov. 1, 2010.

For a look at the participants in the previous round of price increases, click "Tire price increases: updating them all."

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