Are you the 'go-to' shop for alignments?
Are you the 'go-to' shop for alignments in your marketing area? If not, you may want to check out the September 2010 issue of Modern Tire Dealer.
In that issue, MTD Managing Editor Lori Mavrigian interviews Nate Zolman, president of Zolman Tire, a Misahawaka, Ind.-based independent tire dealer who has transformed alignments into one of his company's biggest profit generators.
Alignments are big business for tire dealers. According to MTD's 2009-2010 Automotive Service Survey, independent tire dealers in the U.S. performed close to 21 million alignments in 2009, representing more than $1.7 million in sales.
For more, see the September issue of MTD, available now!