Retail Suppliers

Cooper to sponsor ABC College Halftime Show

Order Reprints

Cooper Tire & Rubber Co.  has secured an exclusive sponsorship with the ABC College Football Halftime Show.

The "Cooper Tire Halftime Show" will run from Sept. 4 through mid-October on ABC, ESPN and other channels. Sponsorship will include the Cooper logo placed in a number of prominent locations, such as opening and closing graphics and on-set signage.

"We've had tremendous success with the Halftime Show for the past three years and expect that this year's show will bring a lot of energy and excitement to sports fans around the world," says Dave Craig, director of channel and consumer development at Cooper.


You must login or register in order to post a comment.