Hankook gears up for Great Hit promotion
Hankook Tire America Corp. has launched a new rebate/sweepstakes promotion on the heels of the success of its recently completed Great Catch program.
The new promotion, title Great Hit, will provide $60 mail-in rebates to consumers who buy four Ventus V12 evo, Ventus V4 ES, Optimo H727 or Ventus AS RH07 tires of any size from an authorized Hankook dealer. It starts on Sept. 1 and runs through Nov. 30.
Consumers also will have the opportunity to register to win a 2011 Ford Mustang Shelby GT500, no purchase necessary.
"We had a tremendous response to the spring Great Catch promotion," notes Bill Bainbridge, director of brand communications for Hankook. "Our dealers appreciated the extra traffic and sales that incentives like this bring to their businesses.
"Now with our fall Great Hit promotion, we've enhanced the consumer rebate and more than doubled the value of the car we're giving away, providing customers another compelling reason to consider Hankook, directing them to our Web site and ultimately into our retail points of sale."
Hankook will push the promotion vis broadcast advertising on ESPN, MLB Network and other channels.