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Get ready for Car Care Month in October

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The Car Care Council’s Fall Car Care Month Tool Kit is now available to aftermarket companies and organizations on www.carcareindustry.com. The kit has all the tools needed to celebrate Fall Car Care Month in October.

“Consumers are searching for ways to save money, and Fall Car Care Month in October is the perfect time to show them the financial benefits of proper vehicle maintenance,” says Rich White, executive director of the Car Care Council.

“Whether it’s something as simple as changing your on-hold message or more elaborate like conducting a community car care event, the Car Care Month Tool Kit is a one-stop site for ideas and tools to help you reach out to customers in your community. With so many different ways to celebrate Fall Car Care Month, it doesn’t need to take more than a few minutes to get involved.”

One popular feature of www.carcareindustry.com is the council’s video entitled, “Drive Customers to Your Shop,” which highlights the benefits of participating in Fall Car Care Month. The site also contains a tool that helps shops, stores and other aftermarket organizations choose a level of involvement in Fall Car Care Month through "good," "better" and "best" options.

In addition, printable materials and downloadable images can be found on the site, as well as ordering information to obtain “Be Car Care Aware” point-of-sale kits, brochures, merchandise and the popular "Car Care Guides" in English, Spanish or French.

For a copy of the council’s "Car Care Guide," visit www.carcare.org.

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