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B.O.B. blog researches low rolling resistance

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It seems like every tire manufacturer is high on lower rolling resistance in a tire. Why not? At the very least, It's good for the environment.

Within the last year, Yokohama has rolled out two tires that have comparably low rolling resistance. The more popular of the two, the Avid ENVigor (ENV stands for "environment") lowers rolling resistance with the help of both compounding and design improvements.

To find out more about low rolling resistance in general and the ENVigor in particular (Yokohama tested it against Bridgestone and Michelin tires), read Modern Tire Dealer Editor Bob Ulrich's latest blog by clicking on "How low can low rolling resistance go?"

What are your thoughts on the trend toward low rolling resistance? Are your counterpeople trained on how to sell that particular feature? Are your customers even asking for or about it?

Let us know what you think by posting a comment after reading the B.O.B. blog!

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