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Allied Oil & Supply rolls out revamped site

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Allied Oil & Supply Inc.'s corporate Web site, www.allied-oil.com, has a new look and an easy-to-navigate format.

Information on the Web site's home page is divided into five sections: tires, truck service, equipment sales and service, lubricants and industrial service.

"There is also secondary navigation that consists of three pages: Allied Advantage, Going Green and Connect Online," say Allied Oil officials.

The Omaha, Neb.-based company also has established new social media presences on Twitter and LinkedIn, according to Marketing Specialist Katrina Olsen. "Another new feature is an e-newsletter sign up form. The sign up form, along with links to social media accounts, can be accessed from the home page."

The site also contains a downloadable credit application form, as well as other features.

"The revised site is more than a marketing piece," she says. "Our goal was to develop a customer-focused site that would enhance the user's experience."

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