Trucking show attendees to meet Michelin Man
Visitors to Michelin Americas Truck Tires' (MATT) booth at next week's Great American Truck Show will get the chance to connect with the Michelin Man in person, then online via the company's social media sites.
"He will pose with booth visitors for photos and videos, which will be shared online daily," say Michelin officials.
"The Great American Trucking Show has always been a place to connect with others in the trucking industry," says Jaye Young, country marketing manager, MATT.
"Utilizing these social media platforms is just one more way for us to enhance these interactions during the show and then continue interacting with our customers after the show has ended."