Yokohama Tire Corp. has added two more National Football League teams to its sports marketing sponsorship program: the Denver Broncos and the Baltimore Ravens.
Yokohama recently signed a sponsorship agreement with the Dallas Cowboys.
"As with the Cowboys program, the sponsorship of the Broncos and Ravens is designed to generate store foot traffic and sales for Yokohama dealers," say company officials.
"The one-year promotion agreements include Yokohama-branded signage at the teams' stadiums; pre-game, post-game and in-game spots on their flagship radio stations; in-stadium displays and in-game announcements on the public address system and LED boards; and hospitality opportunities at select games."
Yokohama also has sports sponsorship programs with two National Basketball Association teams (the Boston Celtics and San Antonio Spurs) and one Major League Baseball team (the Los Angeles Angels).
