Yokohama Tire Corp. will sponsor the Pebble Beach Concourse d'Elegance classic car show through 2016.
Yokohama has been a major sponsor of the event since 2005. This year's event, its 60th, is scheduled for Aug. 15.
Yokohama's sponsorship includes a large display near one of the event's busiest entrances, name and logo placement on every ticket and lanyard worn by participants and spectators, co-hosting privileges and more.
"The Pebble Beach Concourse d'Elegance is a celebration of the automobile, where some of the most attractive, historic and valuable cars gather every August," says Yokohama CEO and President Takao Oishi.
"It attracts several important audiences for Yokohama, including top automotive industry executives, national and international media, and enthusiasts from around the world. It gives Yokohama an opportunity to communicate strategic corporate messages to a very select group of influencers."
