Bridgestone extends partnership with NFL
Bridgestone will be the "Official Tire of the National Football League" for another five years. This is an extension of a three-year deal that began in 2007.
The integrated marketing partnership between Bridgestone Americas Tire Operations LLC and the National Football League (NFL) will include the title sponsorship of the Super Bowl halftime shows for Super Bowls XLV through XLIX (45 through 49). The sponsorship agreement also gives Bridgestone trademark rights and broadcast and online media elements, such as sponsorship rights in Japan, one of the NFL’s international territories.
“Having this relationship with the NFL has already proven to be a tremendous asset in elevating the Bridgestone brand’s consumer awareness and visibility,” says John Baratta, president of the company's U.S. and Canada Consumer Replacement Tire Sales Division. "Continuing this sponsorship is a key component of our sports marketing strategy and an incredible opportunity for us to reach a highly influential audience of sports fans."
Bridgestone is also the "official tire" of the National Hockey League and PGA (Professional Golfers Association) Tour, while Firestone is the official tire of Major League Baseball.