Yokohama posts second tire educational video
Yokohama Tire Corp. has posted its second tire educational video on YouTube. The video tells vehicle owners how to read the sidewall of a tire.
"Most consumers don't fully understand what all the numbers and letters mean on a tire's sidewall," says Fred Koplin, Yokohama director, marketing communications.
The video, which can be seen here, is hosted by off-road racing champion Cameron Steele and Paul Algarin, a Yokohama employee.
Future videos will focus on subjects like fuel efficiency and choosing the right tire for your car, says Koplin. The next video will be released in August.