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Yokohama posts second tire educational video

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Yokohama Tire Corp. has posted its second tire educational video on YouTube. The video tells vehicle owners how to read the sidewall of a tire.

"Most consumers don't fully understand what all the numbers and letters mean on a tire's sidewall," says Fred Koplin, Yokohama director, marketing communications.

The video, which can be seen here, is hosted by off-road racing champion Cameron Steele and Paul Algarin, a Yokohama employee.

Future videos will focus on subjects like fuel efficiency and choosing the right tire for your car, says Koplin. The next video will be released in August.


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