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Direct Tire & Auto Service wins retail award

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Direct Tire & Auto Service, headquartered in Watertown, Mass., has been named Retailer of the Year by the Retailers Association of Massachusetts.

The association's Awards of Excellence are given in the categories of Display, Community Service, Rookie of the Year, Retailer of the Year and the Hall of Fame Award and "recognize excellence, innovation and service within the industry." Companies are nominated for the awards by peers in their industries as well as by local chambers of commerce, the association says.

Barry Steinberg, president of Direct Tire & Auto Service, was Modern Tire Dealer's first Tire Dealer of the Year in 1993.

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