Yokohama recognized for 'living wall' display
Yokohama Tire Corp's "living wall" trade show display has been honored by Exhibitor magazine's annual Design Awards.
Yokohama unveiled the display at the 2009 Los Angeles Auto Show. It featured a 90-foot, grass-like "living wall" that left virtually zero waste, according to Yokohama officials.
"We have always sought ways to reduce waste and the 'living wall' provides us a perfect opportunity," says Jim MacMaster, Yokohama's executive vice president and COO. "It is natural, biodegradable, and adds an eye-catching, dynamic element to our booth."
Yokohama displayed a similar exhibit at the Mid-America Trucking Show, held this past March in Louisville, Ky.