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Toyo Canada redesigns Web site

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Toyo Tire Canada Inc. has revamped its Web site. The goal, according to the company, was "to create a user-friendly resource tool for both consumers and dealers searching for premium replacement tires."

The result is toyotires.ca. The fresh design incorporates the company’s blue and grey corporate colors, and focuses on the complete line of tire products with brilliant imagery and graphics.

The Web site features a left-side navigation and a slide-out menu offering a variety of information. Each tire has a robust product page with features and benefits, size, specifications, warranty information and more.

The tire finder enables visitors to easily determine proper original equipment and plus size replacement tire options, with recommended inflation pressures for thousands of vehicles, adds Toyo. The Web site also has sections on care and safety, motorsports, dealer resources and technology.

For ease of sharing information, a new “share this” feature is located on every page. Visitors can share links back to a page on sites such as Facebook, MySpace and Twitter. These links also can be shared in emails.

Consumers also can search for authorized Toyo tire dealers by postal code, city, province, dealer name, or specific products and services.

The Web site was designed and developed by the Garrigan Lyman Group in Seattle, Wash.

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