American Tire Distributors Inc. (ATD) has signed its first NASCAR sponsorship agreement with JD Motorsports. It's e-commerce site, TireBuyer.com, will be the primary sponsor of driver Mike Wallace in the Tech-Net Auto Service 300 Saturday, May 29, at Charlotte Motor Speedway in Concord, N.C.
The TireBuyer.com logo will be featured on the hood, quarter-panels and back of Wallace’s No. 01 Chevrolet for the Nationwide Series race, which will be televised nationally on ABC.
“ATD and TireBuyer.com are proud to announce this partnership with Mike Wallace and the JD Motorsports team,” says Ron Sinclair, senior vice president of marketing. “This is a great fit for TireBuyer.com because our goal is to help people find the right tires and the safest tires for their cars, and Mike, with more than 350 Nationwide Series career starts to his credit, knows how important choosing the right tire is to safe driving and overall vehicle performance.”
Since launching in the third quarter of 2009, TireBuyer.com has quickly solidified its position as one of the fastest growing e-commerce tire Web sites. Sponsoring Wallace’s No. 01 Chevrolet is an opportunity to continue building awareness of the TireBuyer.com brand and drive traffic to the site, www.TireBuyer.com, while tapping into the legendary passion and commitment of the NASCAR fan base, Sinclair adds.
With the race taking place on Memorial Day weekend -- the traditional kickoff to the summer travel season -- ATD and TireBuyer.com are also leveraging the NASCAR sponsorship to put the tire safety message in the pole position for motorsports fans nationwide. With Wallace’s help, they are urging Americans to have their tires thoroughly checked for proper inflation, indications of uneven wear, and other factors that could compromise tire safety before they head out on vacation trips.
TireBuyer.com Facebook fans will have a chance to win prize packets and even a free set of tires from TireBuyer.com as part of the NASCAR Nationwide series sponsorship.
