New CMA agency of record: Artime Group
Double Coin Holdings Ltd. and its North American subsidiary, China Manufacturers Alliance LLC (CMA), has named Artime Group as its media buying agency of record.
Artime Group, based in Pasadena, Calif., has been working with CMA since 2009 on a variety of point-of-purchase materials, but now adds media planning and buying to its list of responsibilities. Since 2006, CMA's agency of record for brand strategy, creative and public relations is Fathom Communications.
“Last year, Artime demonstrated a solid level of expertise and knowledge of our end-user marketing
opportunities,” says Aaron Murphy CMA's vice president. “We feel they were the perfect fit to design innovative new media strategies to complement the new brand campaign Fathom has developed.”
The Artime team is led by Account Director Tracy Nightingale and Media Director Van Nguyen. Both have extensive experience in the category.