More than six months later, private brand tire companies are still adjusting to the impact of the White House's decision to impose punitive tariffs on Chinese consumer tire imports
Find out what they're going through in the May edition of Modern Tire Dealer, available now!
"We're still recovering," Jim Mayfield, president of Del-Nat Tire Corp., told MTD Senior Editor Mike Manges, who also spoke with executives from other private brand tire companies.
"For most people, (the tariff) is not a political discussion," said Bill Trimarco, CEO and president of Hercules Tire & Rubber Co. "It's an economic discussion. When you have the government picking winners and losers, there are going to be winners and losers. The tire industry has been hurt by this. The consumer has been hurt by this."
"What the government has done by putting the tariff in place is target a segment of the market that has catered to consumers who don't have the money to buy major brand tires," said Pat McLaughlin, president of SURE Tire Co.
See the May issue of MTD for the full article!
