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Federal-Mogul launches 'Smart Choice' update

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Federal-Mogul Corp. is launching new promotions and special consumer offers as part of the next phase of its “Smart Choice” trade and consumer campaign.

Introduced earlier this year, the Federal-Mogul Smart Choice campaign reinforces the message that longer lasting, better performing premium replacement products are the best option for consumers who are retaining their vehicles rather than buying new ones, the company notes.

“The initial phase of the campaign has been very successful, with extremely strong consumer and trade participation,” says Jay Burkhart, senior vice president, Global Aftermarket. “The next phase will build on this success through a variety of exciting new promotions.”

Special offers will be available on Wagner ThermoQuiet brake pads and shoes, Champion spark plugs, ANCO wipers, and Wagner lighting products, with programs extending throughout the summer and fall.

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