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Apollo will exhibit at Reifen 2010

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India-based tiremaker Apollo Tyres Ltd. will exhibit at next month's Reifen 2010 show in Essen, Germany. The event coincides with the launch of the Apollo tire brand in Europe.

"Apollo has been evaluating entry into the extremely competitive and demanding European continent for a while now," say company officials. "The acquisition of Vredestein Banden B.V. (renamed Apollo Vredestein B.V.) in May 2009 allowed the company to accelerate its plans in Europe, now with a manufacturng facility in The Netherlands and qualified sales and technology personnel."

Apollo will display Apollo and Vredestein brand tires at Reifen, as well as its Maloya brand.

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