Bridgestone Corp. wants to achieve a 35% reduction in carbon dioxide emissions through all of its products' lifecycles.
These efforts will include improving tire "rolling efficiency" by 25%, "resulting in less fuel used and carbon dioxide emissions from driving, while also extending the life of its tires," say Bridgestone officials.
The Tokyo, Japan-based company hopes to meet its emission reduction goals by 2020. To get there, it will focus on procuring "more environmentally friendly (raw) materials," reducing the amount of energy expended in manufacturing, improving the efficiency of its distribution strategy, and expanding the retreadability of its tires, as well as reducing the weight of each tire.
