Current Issue

PREMIUM CONTENT FOR SUBSCRIBERS ONLY

Retail

RMA gets the message out on Green Day

Order Reprints

As part of "Earth Day," the Rubber Manufacturers Association (RMA) is exhibiting at the "Just Check It" Tire Sustainability Fair at the California state capitol in Sacramento today, April 22. The fair is sponsored by the California Department of Resources Recycling and Recovery.

RMA's booth will feature "Be Tire Smart -- Play Your PART" materials and free tire gauges for the general public.

“Earth Day is great time to consider simple ways to help our environment,” says Dan Zielinski, RMA senior vice president, public affairs. “An under inflated tire wastes fuel. When a tire loses air, it takes more energy to keep it rolling efficiently.

"To make matters worse, under inflated tires will wear out faster, which means replacing tires more often -- which uses more energy and causes consumers to spend additional money.”

The federal government estimates that properly inflated tires can improve fuel efficiency by 3.3%, saving consumers about 8 cents per gallon at the pump.

According to a 2009 tire pressure survey by the RMA, about half of all vehicles have at least one under inflated tire.  Worse, nearly 20% of vehicles have at least one tire under inflated by eight pounds per square inch (psi).

For more information, visit www.betiresmart.org.

Related Articles

Discount Tire, RMA, and Team Penske Coordinate Tire Safety Message

TireHub Gets the Green Light From Regulators

Tenneco takes ‘Get Old’ message to baseball

You must login or register in order to post a comment.