Bridgestone Americas Tire Operations LLC (BATO) will raise prices on its Bridgestone, Firestone and associate brand passenger and light truck tires up to 6% on June 1, United States market only.
Both original equipment and replacement channel tires will be included in the price hike, say BATO officials.
"The steady increase in raw materials and energy costs made it necessary for us to take this action," says Eduardo Minardi, chairman, CEO and president of BATO.
"While we are successfully implementing measures at all levels of our company to enhance our efficiencies and increase our productivity, those efforts are simply not enough to overcome the escalation of raw material costs."
