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Double Coin rolls out new ad campaign

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Double Coin Holdings Ltd. has introduced a new advertising campaign to promote its Double Coin medium truck tires. The program includes testimonials from fleet managers and tire dealers.

"The ads focus on the benefits of using Double Coin tires -- high quality, retreadability, product line diversity and the ease of doing business with Double Coin," say company officials.

Aaron Murphy, vice president of China Manufacturers Alliance LLC, a Double Coin subsidiary, credits the brand's growth to "strategic investments in technology, supplier relationships and customer programs.

"We've found that more and more fleet managers and dealers are putting their money on Double Coin. This is without a doubt a result of our commitment to product innovation, distribution and customer service."

Double Coin now has more than 900 points of service in the U.S., with an additional 300 points throughout Canada and Mexico. The company's FT105 medium truck tire recently earned a spot on the U.S. Environmental Protection Agency's SmartWay list of verified technologies.

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