With vehicle technologies accelerating at an increasingly rapid pace and terms such as vehicle electrification, hybrids, gas direct injection (GDI) and clean diesels becoming synonymous with auto racing, SEMA, the Specialty Equipment Market Association and the Motorsport Industry Association (MIA), will host a conference dedicated to connecting members with some of the world’s leading innovators in next generation racing and performance. The conference will be held at the Long Beach Convention Center in Long Beach, Calif., April 16, 2010 from 7 a.m. – 5 p.m.
“Commercialization and consumer acceptance of green performance technologies are the multipliers to achieving industry growth, increased sales and market share. Innovation doesn’t come from the discovery of technology but from being the first to use technology to meet consumer needs and wants,” said John Waraniak, SEMA vice president for vehicle technology.
‘The Race Has Gone Green Conference’ to be held during the Long Beach Grand Prix, will provide SEMA and MIA members with an exclusive opportunity to gain valuable information and insights from some of the world’s leading automakers, teams, drivers and organizations participating in the race, events and activities at the track.
To sign up for the conference, anyone can visit www.SEMA.org/racegonegreen. There is a $275 fee for SEMA members and $375 for non-members which includes not only the conference and business networking opportunities but also a luncheon and paddock tour where attendees will meet and talk with team owners, drivers, crew chiefs and engineers on pit row.
