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Affinia revamps Raybestos loyalty program

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The Raybestos loyalty program has been restructured for 2010. It will replace the Raybestos Safety Center Program.

Raybestos is part of Affinia Group Inc.’s Global Brake & Chassis Group.

"The Raybestos Rewards program will retain several of the same features as the Raybestos Safety Center Program,” says Georgianne Dickey, Raybestos brand manager. "However, this multi-faceted loyalty program is now available completely free in the hopes of rewarding more technicians for installing Raybestos products.”

All Raybestos Rewards members will receive a point-of-sale kit containing the following:

* an "Affinia Training Guide,"

* an apparel brochure,

* a banner,

* posters,

* multi-view CDs and

* access to Affinia’s popular Tech Service Hotline.

Members also are automatically enrolled into the Raybestos Box Top Program, which rewards technicians installing Raybestos products with Raybestos gear, premiums and even Raybestos Rewards cash checks.

All current Raybestos Safety Center members will continue with the current Box Top Program through their scheduled expiration dates. Rewards members also will receive free promotion kits for both 2010 Raybestos consumer promotion programs.

Repair facilities and technicians can enroll in the Raybestos Rewards program and learn program specifics at both www.raybestos.com and www.raybestoschassis.com.

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