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Tirecraft associate program gains momentum

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Tirecraft Canada reports that 29 independent tire dealerships and garages recently joined its associate store program, which relaunched 12 to 15 months ago, "depending on the region," according to Tirecraft officials. Eighteen of those stores are located in Ontario.

The program now includes more than 114 locations throughout Canada.

"This is the best possible endorsement of our program's strong value proposition and our new, fully engaged, highly energized management team," says Don Gauthier, Tirecraft's president.

"We have lots more coming, I can tell you that," he adds.

The company also reports that it has entered the Atlantic Canada region with the recent signing of Miller Tire Group, which is in the process of converting eight locations over to the Tirecraft format.

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