Continental Tire the Americas LLC is offering a free TomTom GPS system to customers who buy four Continental brand tires valued at $499 or more.
The promotion, which started this past Monday, runs through April 10.
"Our GPS promotions have been far and away the most popular and successful promotion" for Continental Tire the Americas, says Travis Roffler, director of marketing, Continental. "So with vacation season right around the corner, we're giving consumers the opportunity to literally 'Go Anywhere.'"
The promotion is being supported by point-of-sale displays, a Web banner ad campaign and other efforts.
