More and more cars are rolling off the assembly line equipped with tire and wheel packages that were once considered exotic. How is this affecting tire dealers and their customers? Find out in the February issue of MTD, available now.
"High performance is no longer as rare a designation as it used to be," says Fred Koplin, director, marketing communications, Yokohama Tire Corp. "There are simply more vehicles coming with tires that years ago would have been considered aftermarket upgrades. Now they're standard."
MTD Senior Editor Mike Manges' article, "The changing face of HP/UHP," explores this phenomenon, as well as other high performance/ultra-high performance tire trends. The story also discusses replacement tire sticker shock, and what dealers can do to minimize the impact.
See the February issue of MTD for more!
