Goodyear unveils winter tire for SUVs, pickups

Jan. 27, 2010

Goodyear Tire & Rubber Co. introduced a new winter tire, the Goodyear Ultra Grip Ice, during its annual dealer meeting, which was held earlier this week in Orlando, Fla.

The Ultra Grip Ice is Goodyear's first winter tire designed specifically for SUV and light truck applications.

"Even as high fuel prices in recent years have impacted SUV and pickup sales, these vehicle segments remain significant," says Bob Toth, Goodyear's director of new products. "Coupled with a need to satisfy the performance requirements of drivers of these vehicles, Goodyear developed these new tires to provide enhanced traction in changing winter conditions."

The Ultra Grip Ice contains Goodyear's Winter Reactive Technology , " combination of innovative features that work together to provide a balance of starting, stopping and turning action in a variety of weather conditions."

The tire also contains two distinct tread designs: one for light truck applications and another for SUV applications.

"The new line will soon be available for dealer ordering," say Goodyear officials. The tire is offered in 16 sizes, including 10 passenger sizes in the S speed rating and six Q-rated LT sizes.