Affinia Group Inc.’s Global Brake & Chassis Group has named Josh Russell as director of online, performance and racing sales and marketing.
Russell, a lifelong hotrodder and amateur racer, will be responsible for the following in his new position:
* developing new business models,
* introducing new product lines, and
* generating sales across the online, performance and enthusiast markets.
“Since joining Affinia in 2007, Josh has been instrumental in improving our Raybestos marketing and promotional programs, motorsports initiatives, sales strategies and Web site enhancements,” says Jeff Stauffer, senior vice president of marketing for Affinia Global Brake & Chassis.
In addition to developing Affinia’s online efforts, Russell also will oversee Affinia’s motorsport relationships, which include partnerships with NASCAR, the Indy Racing League, and several race team technical partners, such as NASCAR's Joe Gibbs Racing. He says he intends to grow Raybestos sales among professional race teams, club racers and grassroots motorsports enthusiasts.
Before joining Affinia, Russell served as director of marketing for Old World Industries in Northbrook, Ill., where he handled national brands such as PEAK Antifreeze. He spearheaded the campaign that partnered with IndyCar driver Danica Patrick to bolster the PEAK brand.
