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Industry PR vet McKoy establishes agency

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Ellen McKoy, former senior director of dealer relations for the Specialty Equipment Market Association (SEMA), has formed her own marketing consultant firm.

The Yorba Linda, Calif.-based company, EMK Marketing, will offer marketing and public relations services for the specialty automotive industry.

"Many companies do not have the in-house resources to achieve maximum visibility," says McKoy. "This is especially true in the current economic climate."

During her career at SEMA, McKoy also handled council relations, PR and marketing duties. In addition, she has served as editor for a number of aftermarket-related publications. For more information, dial (714) 692-1999 or e-mail EMK directly at


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