Event planning, courtesy of the Car Care Council
April is National Car Care Month, so to give you plenty of time to prepare, the Car Care Council (CCC) has put together some tips to help tire dealers plan vehicle check-up events.
1. View the CCC’s new "Community Car Care Events" video online. This 10-minute video is designed to help businesses host their own consumer vehicle check-up events.
2. Download a free car care month planner. This free PDF planner provides a step-by-step guide on how to set up and organize a vehicle check-up event. It can be downloaded online at www.carcare.org.
3. Decide the size of the event. Any event -- small, medium or large -- takes time to plan. Allow plenty of time to prepare.An in-house check-up lane is ideal if you want to participate in National Car Care Month on a small scale. A medium-sized event is generally conducted by several businesses and takes place in a parking lot to allow ample space to have several check-up lanes.
A large car care awareness event may take many months to organize and plan. These events are usually held in parking lots and involve several businesses and several check-up lanes. You may opt to secure sponsors to help defray the costs.
4. Set a date and time for the event. Technicians and volunteers are key to making your event a success. So consult with those who you plan to involve about their schedules, and determine a date based on when most are available.
If there is a shortage of technicians available, consider bringing in students from your local automotive training facility.
5. Check for any potential conflicts -- or opportunities -- within the community. Most communities have an online “Calendar of Events" that will tell you what you need to know.
The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers.