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Belle Tire program gives consumers Advantage

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Belle Tire Distributors' Advantage program gives members access to exclusive e-mail offers, monthly coupons, information about special promotions and more.

"More than 30,000 people have joined the Belle Tire Advantage (program) and have taken advantage of the special savings and offers available to Belle Tire Advantage members only," says Lou Korpas, the Allen Park, Mich.-based dealership's director of marketing.

For more details about the program, see www.belletireadvantage.com.

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