Even with a calculator, Modern Tire Dealer Editor Bob Ulrich wasn't able to do simple division in his last blog. His mistake "only" led to a difference of nearly 29 billion miles.
Ulrich was trying to determine how much decreasing gasoline prices affect miles driven and, in turn, your business (see "What lower gas prices will mean for your business"). His conclusion was influenced by the math mistake.
But not totally. Fortunately (that probably isn't the word he would use), others also caught the mistake, and offered evidence to the contrary.
So read "I was wrong: Lower gas prices = more business" if you want to:
1) have a better understanding of how lower gas prices affect your business;
2) know what industry analysts think 2015 will be like;
3) read how Ulrich was humbled; or
4) enjoy all of the above.
Do you notice a change in your business when gasoline prices drop? Read the blog, then let us know what you think by leaving a comment!
