Apollo Tyres Ltd. recently showcased its commitment to biodiversity in a big way. The India-based tire manufacturer inaugurated two butterfly gardens within the premises of its two manufacturing facilities in Kerala in the southern part of the country.
The company also initiated pond management, starting with a cleaning drive, in association with the local community at Peringakulam, in the Thrissur district of Kerala.
The objective of the initiatives was to enhance and conserve the native biodiversity inside Apollo's premises in Kerala and the surrounding areas.
"This will lead to long-term conservation of biodiversity," says the company.
These activities are being carried out under the company’s umbrella environment initiative, HabitAt Apollo, under which different initiatives aimed at resource conservation and advocacy of eco-friendly consumption are undertaken. Linked to MDG 7 (Millennium Development Goal 7) on Enhancing Environmental Sustainability, the program focuses on the following:
* energy efficiency,
* waste reduction,
* water conservation and
* biodiversity enhancement.
Going forward, Apollo adds it will undertake other biodiversity enhancement projects like "Fruit Tree Garden," "Snake Repellant plant belt," "Compost Pit for green litter," "Phytoremediation" (the use of plants to clean up pollution in the environment, according to the United States Environmental Protection Agency) and "Apiculture" in association with the Tropical Institute of Ecological Sciences (TIES).
