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One dealer's key to customer service

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How do you perpetuate customer loyalty? Will a coupon do the trick?

In the case of one former driver, it proved to be enough, thanks to some added personal touches.

Modern Tire Dealer Edito Bob Ulrich writes about the golden touch of a former tire dealer in his latest blog, "One way to earn a customer's loyalty for (almost) life."

As you will see, it hits close to home for him. And it updates us on the whereabouts of an old friend.

How do you retain customers? Read the blog, then let us know what you think by leaving a comment.

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