Commercial Business

BKT hires OTR marketing manager

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BKT hires OTR marketing manager

BKT Tires Inc. has hired Siri Speegle, a longtime industry professional, as OTR marketing manager. Speegle has more than 18 years of OTR tire marketing experience.

Most recently Speegle was OTR product marketing manager for a major tire manufacturer with responsibilities for researching and evaluating new product opportunities, demand for potential products, and customer needs and insights. In her role with BKT Tires Inc., she will manage channel distribution, new product campaigns, brand marketing and communications, as well as the overall market analysis and OTR market strategy.

“Siri’s versatility, passion and knowledge of the OTR tire industry makes her a great addition to our team," says Shawn Rasey, President of BKT Tires, Inc. "Her experience with key stakeholders such as OTR tire dealers, the Association of Equipment Manufacturers and the National Mining Association, will add to the speed and agility needed to serve our customers. Additionally, her contributions to humanitarian efforts make Siri a good fit for the BKT family and its corporate commitment to social responsibility.”

BKT Tires Inc. is a subsidiary of Balkrishna Industries Ltd. Visit www.bkt-tires.com for further information.

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