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SEMA Show, Day Two: Vee's Vitron ZR

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Vee Rubber America Inc. is displaying the new Vitron ZR ultra-high performance tire at its Global Tire Expo booth. It is also teasing attendees with a crossover tire still in development.

The 2014 SEMA (Specialty Equipment Market Association) Show will be held through Friday, Nov. 7, at the Las Vegas Convention Center.

The Vitron ZR UHP tire is an extension of the T-, H- and V-rated Vitron all-season high performance tire, with larger, wider blocks for better dry handling.

Both tires have asymmetric tread patterns and are engineered with Dual-Nature Technology.

* The outside of the tire is designed for optimum cornering performance under dry conditions.

* The inside of the tire is optimized for wet climate performance.

Patrick Hyland, sales and marketing manager, says the goal of the Thailand-based parent company, Vee Rubber Corp. Ltd., was to design a UHP tire that gives the driver a comfortable, quiet ride, too.

"The UHP development is a focus of ours right now," he adds.

Vee Rubber also displayed the Vitron Cross, a crossover tire that also fits SUVs. It has five circumferential grooves for maximum water evacuation and wet traction, and a ribbed center groove for added traction in dirt, mud and snow.

Although the size complement has yet to be completed, Hyland says 255/65R18, a popular size on vehicles like the Chevy Traverse and Saturn Outlook, is one of them.

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