SEMA Show, Day One: Nitto is live and well
Live from the 2014 SEMA Show, it's -- Nitto Tire U.S.A. Inc.! Once again, Nitto is featuring its "Live from SEMA" wall-to-wall coverage of the event that ties marketing and social media together.
Users at the SEMA (Specialty Equipment Market Association) Show are able to access the enhanced "Live from SEMA" website (http://www.livefromSEMA.CO) to search using hashtags for uploaded photos and video by social media type, product or brand. In addition, content uploaded to the website each show day is organized into the site’s "Articles" section, thus enabling easy browsing by users based on time sequence.
For Nitto, the SEMA show "is not merely a one-way brand appeal, but rather, bidirectional communication which, through the pursuit of new social media possibilities, will unite motor enthusiasts and boost the level of SEMA Show excitement," says the company.
Booth No. 40130 at the Global Tire Expo also is filled with new Nitto tires. They are:
* the Exo Grappler AWT, an all-weather pickup truck and SUV tire; and
* the Terra Grappler G2, the next-generation Terra Grappler all-terrain tire.
The Nitto Grappler series features highly aesthetic tire treads and dual sidewall designs.
Nitto booth activity will be continuously updated on the company’s social media sites over the course of the four-day event, which began Nov. 4 and ends Nov.7.