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AAPEX to cover marketing, sales and branding

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The 2014 Automotive Aftermarket Products Expo (AAPEX) is offering nine free sessions on marketing, sales and branding strategies. The AAPEXedu sessions start Nov. 3, a day before the start of AAPEX, which runs Nov. 4-Nov. 6 in Las Vegas.

The sessions will cover how to plan for marketing and sales success, improve brand identity, harness social media to increase sales, turn a website into a money-maker, connect with millennials across the digital ecosystem. The sessions are:

* Ready, Blame, Fire! Myths and Misses in Marketing;

* Brand Building for Your Future;

* The Secret to Social Media Marketing Success;

* How to Build an Online Marketing Machine;

* Pushing Your Message All the Way Up;

* Millennials: Future & Current Aftermarket Customers;

* Marketing to Multicultural Customers;

* Digital Marketing 101 for Medium and Small Aftermarket Businesses; and

* Selling the VALUE Nobody Can Compete With.

The 2014 AAPEXedu will offer nearly 50 sessions, including three new, customized conferences:

1. the Service Professionals Program, sponsored by Mahle Service Solutions, which will take place throughout AAPEX;

2. the Recruiting and Retaining Program on Nov. 3, and

3. the REMANedu Conference on Nov. 3.

Steve Forbes, chairman and editor-in-chief of Forbes Media, will give the keynote address, “The Next Four Years: Navigating the Economy for Business Growth and Success,” during the new, free general session on Nov. 5.

To register for AAPEX, visit www.aapexshow.com/register.

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