Nitto Tire U.S.A., Inc. has 10 million Facebook fans and has been adding an average of 25,000 new fans per day since June. The company reached the 10-million-fan milestone on Sept. 29, 2014.
Nitto says its social popularity nearly doubled in the first three quarters of 2014 and has been used to engage customers for contests and crowdsourcing.
Nitto began 2014 with 5.4 million Facebook fans and nearly doubled its following before the end of the third quarter. Nitto says its fan page has surpassed many major industry brands, including Ford Mustang, Porsche, Audi and Harley-Davidson.
“When Nitto first came to the U.S., we prided ourselves on connecting directly with enthusiasts so that we could make a product they wanted,” says Harry Kong, Nitto Tire U.S.A.’s band publishing and social media strategist. “Now, with the advent of social media, we have the ability to connect with millions of enthusiasts on a daily basis so that we can make our products even better while also giving back to the community that has made Nitto Tire what it is today.”
Nitto-sponsored racers and builders have been at the top of their games this year, giving the company’s creative and branding teams many exciting stories to tell, according to Kong. He says Nitto was the fastest-growing automotive destination on Facebook during the months of June and August.
The company says social media has become an invaluable resource for reaching out directly to fans and customers. Nitto has also used its Facebook following for crowdsourcing and social contests this year.
Nitto is currently running a contest in which the company’s tricked-out 2014 Ford Mustang SEMA show car will be given away to one lucky fan. So far this contest has received more than 20,000 entries through Nitto’s Facebook page. Registration for the sweepstakes ends on Nov. 30, 2014, and the winning entry will be randomly selected around Dec. 1, 2014.
In celebration of the 10-million fan mark, Nitto also released a series of eight short videos that feature its employees, giving fans an inside look at what goes on behind the scenes at Nitto. The eight videos can be found on the Nitto’s Facebook page and the official YouTube channel.
Learn more at Nitto's social media channels: www.facebook.com/NittoTire, @NittoTire, on www.youtube.com/NittoChannel and www.nittotire.com.
For more information on the company's newest tires, see: "Nitto adds two tires to the Grappler line."
