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Autopromotec enhances 'international flair'

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Organizers of Autopromotec 2015, an international exhibition of automotive equipment and aftermarket products, have signed new collaboration agreements that will enhance the international flair of the show. Autopromotec 2015 will be held May 20-24 at the Bologna Trade Fair Center in Bologna, Italy.

The agreements hope to widen the show’s global appeal through increased international buyer attendance and make the quality of the Italian automotive aftermarket known at a global level, say show organizers Promotec.

First, Promotec has projects carried out by mutual agreement with the Emilia-Romagna region, which involve Brazil, Turkey, Vietnam and Indonesia. The list goes on including strategic countries such as Russia, Argentina, Peru and Chile, with targeted mailing and advertising activities that have already translated into buyer delegations coming from those countries. Far East countries also will be involved; with roadshows held in Vietnam, Indonesia and Thailand, with the main local associations and media representatives in attendance.

Secondly, “collective areas” have been added to bring more foreign countries to the show than in the past editions, To this extent, talks with promotion agencies in Mexico and Turkey are underway, while plans for more collective areas are being discussed.

Promotec’s newly opened head office and multifunction automotive center also will be a promotional boost for the show, since it will be hosting important international events, such as the EGEA (European Garage Equipment Association) General Assembly and many others, which are scheduled from now to 2015 and will involve sector leading companies.

Autopromotec also has been increasing its presence at the most renowned trade fair shows worldwide, including Interauto in Moscow (August) and the Specialty Equipment Market Association (SEMA) Show in Las Vegas (November), where it will be sharing a collective area with AICA member companies promoting the Italian excellence in the aftermarket business.

And institutional relationships with foreign show organizers and associations have been established for future international projects, says Promotec.

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