The Automotive Distribution Network’s Parts Plus Mexico program has signed its fourth member, Refaccionaria del Sol, says Mike Lambert, president of the Network.
“We’re pleased to announce that the Network’s marketing program tailored for Mexico continues to extend its footprint with the addition of Refaccionaria del Sol,” Lambert says. “As volume and Parts Plus Mexico name recognition continue to grow, the Network can provide stronger programs for these members with the help of our manufacturer partners.”
With headquarters located just south of the Yuma, Ariz., border in San Luis Rio Colorado, in the northwestern corner of Sonora, Mexico, and a store location in Mexicali, Baja California, Refaccionaria del Sol imports 85% of their parts and products sold from the United States.
The company’s main warehouse, seven satellite locations, and two stores do strong retail and some wholesale business. It is owned by Jose Luis Rivera and his wife, Martha Cecilia Castaneda.
“The Parts Plus name is already well known in the markets we currently service along Mexico’s western coast,” Rivera says. “We feel this program will enable Refaccionaria del Sol to grow our business as well as the Parts Plus Mexico brand through its many tools, including the Network’s IT solutions.”
Operating under the brands of Parts Plus, Parts Plus Mexico, IAPA and Auto Pride, the Automotive Distribution Network is one of the largest program groups in the industry. For more information, contact Bob Barstow at (901) 682-9090.
