JMK offers J-Connect marketing software service
JMK Computerized Tire Dealer Information System (JMK) reports its J-Connect service allows tire dealers' customers direct website access to their vehicles’ service history, independent of the software systems being used.
This service displays customer-specific vehicle service history on a tire dealer's B2C website, along with targeted sales messages directly related to their vehicle's service recommendations with supportive coupons.
The significance of this is that the interface is independent of the software system used on the sales counter and on the website. “This new system is set up to present vehicle service history data from POS systems like MaddenCo, ASA, Vast, Freedom Soft, TCS, Andreoli, TireWorks, etc., displayed directly on the dealer's B2C website from E-Solution (Tireweb, Ezytire, Treadmart), 50 Below, Net Driven, TCS or local generation," says Jim Krakower, director of system development at JMK.
"That feature tethers a dealer's customer to their shop, giving another reason for loyalty in a marketplace cluttered with competitors offering parallel 'match the price' vehicle services."
J-Connect also ties into J-Match to allow mobile device access directly from a windshield-affixed QR code. For more information, see http://www.jmktdis.com/data/J-MatchVehServiceHist.pdf.
JMK System users also can option a verified appointment scheduler linking directly back to their POS system, with fully automated work order setup.
This brings value to both the dealer and the customer, as a 24/7 marketing resource, notes Krakower.