Yokohama Tire Corp. is once again the exclusive tire supplier for the Porsche Pikes Peak Trophy and will supply Advan A052 tires for Porsche Cayman GT4 Clubsport vehicles participating in the Broadmoor Pikes Peak International Hill Climb.
The days of Goodyear Tire & Rubber Co.’s Wingfoot logo appearing on Cleveland Cavaliers jerseys are numbered. The tiremaker's logo will be replaced next season.
Black’s Tire Service Inc. is going racing again this season, and will partner with Tanner Gray for multiple events during the 2022 NASCAR Camping World Truck Series (NCWTS) season beginning with the season opening NextEra Energy 250 at Daytona (Fla.) International Speedway.
Nexen Tire America Inc. will continue its partnership with pro golfer Yaeeun Hong, who will represent Nexen on this year's Ladies Professional Golf Association tour.
Goodyear Tire & Rubber Co. has renewed its sponsorship of the Goodyear Cotton Bowl Classic and will continue to provide aerial coverage of various college football events.
The Premier Hockey Federation (PHF) has named Sailun the "Official Tire of the PHF" for the 2021-22 season. Sailun will be visible at all games in all six PHF markets and on various broadcast and digital properties.
American Tire Distributors Inc. is teaming with Team Liquid, the world's largest esports team, to present the Hercules Tires Esports Invitational Series.
Continental Tire the Americas LLC will continue to serve as the official tire of Major League Soccer (MLS) and an official partner of all 27 MLS teams.
Omni United (S) Pte. Ltd. is continuing its support of the Breast Cancer Research Foundation. Since 2011 the company has pledged financial support to the foundation and worked to spread awareness about the cause through several programs.
Nexen Tire America Inc. has signed a three-year deal as the exclusive tire for the Anaheim Ducks NHL team, as well as their home arena, the Honda Center.
American Tire Distributors Inc. is expanding its Hercules brand sports sponsorships with a new deal in the Canadian Football League, plus a title sponsorship in the world of college football.
CEAT Specialty Tires will be the official ag tire sponsor of the World Champions Rodeo Alliance, which produces major rodeo events across the United States, for the next three years.
Nexen Tire America Inc. recently congratulated U.K.-based Manchester City Football Club on its 2020/21 Premier League championship win. Nexen has been a Man City partner since 2015.
Nexen Tire America Inc. has kicked off its 2021 U.S. motorsports program, which includes Formula Drift, King of the Hammers, the Ultra4 Racing series, Championship Off-Road Racing and the Pikes Peak International Hill Climb.
Yokohama Tire Corp. is returning to Baja as the title sponsor of the Yokohama National Off-Road Racing Association (NORRA) Mexican 100 for the fifth year in a row.
Hankook Tire America Corp. will continue its multi-year partnership with Major League Baseball (MLB.) The deal gives Hankook marketing rights during both MLB All-Star Week and the MLB postseason, through the culmination of the World Series.
Sumitomo Rubber North America's Falken brand is aiming to reach more outdoor enthusiasts as an advertising partner with Outside TV and www.outsideonline.com.
Point S Canada stores will be rewarded with extra visibility as the retailer becomes a partner of the Montreal Canadiens ice hockey team for the 2021 spring season.
Pirelli & Cie SpA will continue to serve as the exclusive tire supplier to Formula 1 in an agreement that will "extend our presence at the pinnacle of world motorsport until 2024," says Marco Tronchetti Provera, Pirelli's executive vice chairman and CEO.
Nexen Tire America Inc. and U.K.-based soccer franchise Manchester City have announced a new, virtual fitness challenge that includes a free, virtual race that starts on April 22.
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